Improve Your Executive Presence

In this article from Insights by Stanford Business, Allison Kluger, professor at  the Stanford Graduate School of Business  teaches entrepreneurs how to communicate like a leader.

Executive presence is very much how you control a room, the impressions you make, and how you affect the people around you. It’s how you communicate verbally and through your appearance and physicality.

Kruger says it’s much more than how you look, it’s how you first communicate with people and indicate your purpose and intentions.

The article includes Kruger’s four tips for developing executive presence:

1. Be aware of your appearance.
2. Be aware of how you communicate and how you use your voice.
3. Be aware of your energy.
4. Consider your differentiating factor.

Kruger outlines some differences between men and women for developing executive presence; but suggests that the approach is universal:

Act like the leader you want to be. Whether you are a man or woman, it’s important to know your content, be prepared, and then present it with authority.

Read the full article at Insights from Stanford Business