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Trust is highly desired within organizations, how does one lead and build trust? Read this article for an overview of a framework for trust building= from the author of more than 60 books on leadership, Ken Blanchard.

Many believe that trust spontaneously occurs in a relationship, but this is a drastic misconception. Through the deliberate and clear usage of certain actions behaviours, trust can be developed between any two individuals, regardless of their prior relationship. Ken Blanchard’s ABCDs (Able, Believable, Connected and Dependable) are a framework of behavioural characteristics one needs to display if they are to be considered a trustworthy leader.

For leaders to be successful in developing high-trust relationships, they must choose their actions and words in alignment with the elements of ABCD.

Resource Information

  • Type: online article, blog post, website, or book
  • Author/Publisher: BusinessBalls.com
  • URL: https://www.businessballs.com/leadership-philosophies/abcds-of-leading-with-trust/
  • Access: Publicly available online
  • Cost: $0

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